YouTube SEO: 9 Actionable Tips for Ranking Videos (2018)
Rating 4.42 (6 votes)
20 5 Brian Dean
Here’s what you’ll learn in this action-packed guide:
First, I’ll show you the right (and wrong way) to optimize your video titles. I call this “Front-Loading”, and it’s something I do almost every time I upload a video.
Then, for our second tip, you’ll see how to increase the number of “Video Engagement Signals” your video gets. This is a key video SEO ranking signal.
I’ll then show you how to use video tags. Specifically, you’ll see how The TAB Formula helps you optimize your videos correctly.
Next up, we have CTR Magnet Thumbnails. Does your click-through-rate impact rankings? Yup! And optimized thumbnails (especially if you use CTR Magnet Thumbnails) are one of the fastest ways to get more clicks on your videos.
Then, I’ll dive into video descriptions. Most people sleep on their video’s description, but I’ve found it makes a small but significant dent in your video rankings.
Our 6th YouTube SEO tip is to increase the length of your videos. It’s a fact that longer videos rank better in YouTube. How long should your videos be, exactly? My data has the answer.
Moving right along to tip number 7, we have a cool little hack to get more people to click on your video. The secret? Optimizing your video title for SEO… AND click-through-rate.
Next up, we have “Rank in Suggested Video”. Suggested video is a big part of getting more views on YouTube.
Last up, we have “Turning Donkeys Into Unicorns”. This is one of my favorite ways of boosting audience retention - a key SEO ranking signal.
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