Simple 3 Step System Doubles Your Video Sales Letter (VSL) Conversions Overnight (Online Marketing)


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    35 26/05/2018

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    Online marketing tutorial reveals why you don't need to record a single second of new video to increase conversions for your Video Sales Letter using my simple 3-step system.

    You can download your Free PDF Cheat Sheet, presentation slides and the mp3 for this video on my blog at: http://www.jeffjohnsonscoachingclub.com/video-3/

    You can also use my "double your sales" formula as a template to increase your sales and conversion rates for your email marketing, list building, optin pages, landing pages, email capture pages and even your written sales letter.

    You get to watch over my shoulder as I (Jeff Johnson) walk you through a real life case study and my entire "Video Sales Letter Formula" step-by-step.

    In fact, I show you proof of how we were able to increase our Video Sales Letter Conversions by 103.43%, literally overnight.

    Here are just a few of the "how to double your video sales letter conversions" tips I offer in this training video:
    • Different sources of traffic will respond to different headlines… so tailor your headlines to each unique source of traffic…
    • Different styles of headlines work best during different phases of the buying decision process or sales cycle…
    • Start by testing benefit-rich headlines that hint at what the video sales letter is about, or arouses curiosity…
    • If your cart is closing try testing a “deadline” headline along with using a countdown timer...
    • Don’t use a deadline or countdown timer too soon… try to keep it to 72 hours or less…
    • On closing day use a “closing day” headline.
    • Take the “hooks” from the winning headlines and create several “calls to actions” from them…
    • Test using the first person in your “calls to action”…
    • Test different shapes, sizes and colors for your action button… use colors that stand out on the page…
    • Test a “delayed appearance” of your action button… we’ve been able to increase our vsl sales conversions by 83% simply by hiding the action button until after we revealed the price in the video.
    • Using a delayed atc button is a technique that ties into what i taught you back in video #1… it helps you overcome sales objections before you ask them to buy…
    • The best time to have your atc button appear is not always after you reveal the price…
    • It will depend on multiple factors including how many times your prospects have been exposed to your offer, how far along they are in the buying decision process, your traffic source, the average viewer duration, and even your price…
    • Split testing the delayed appearance of your atc button at multiple points in your vsl is the only way to know for sure.
    • Never use the default checkout/cart page unless your testing proves it to be the best version…
    • Test variations of the cart page that include the best performing hooks and benefits from step 1 and step 2…
    • Test the placement of your money back guarantee symbol and other “trust seals”…
    • Test the placement and the order of your bullet points and your testimonials…
    • Test different color action buttons in your cart…
    • Test different “calls to action” in your action buttons.
    This is the third video in a free training series where I’ve been teaching you how to build a bigger list, get more traffic, find new customers, and increase sales for you and your business… even if you are just getting started out.
    Grab your exclusive free training videos and PDF Cheat Sheets at http://www.jeffjohnsonscoachingclub.com/

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